Media Relation Services


 An exhaustive range of service offerings that are designed to address specific client concerns and needs.


Moif PR is a full service dedicated public relations company offering an exhaustive range of services to meet strategic communication needs in a challenging operating environment.

We have the trusted confidence of the following companies to manage their communication needs:

Companies that aspire to be lasting leaders in the marketplace must complement their product or service value proposition with a differentiated corporate profile, or role, that demonstrates corporate impact, or relevance. The precise articulation of this type of leadership is the core of meaningful communication. We specialise in bringing out our clients' most powerful ideas in a manner that will accelerate their leadership. We analyse the strengths and weaknesses of a client's leadership profile relative to its competitors and identify credible sources of thought leadership including knowledge, innovation, products, technologies or processes. This information is used to create and execute a winning corporate thought leadership communication strategy designed to help build the client's leadership profile.

Motif PR helps companies and organisations look beyond their immediate goals, and anticipate potential issues affecting their environments and competitors. We help turn communications issues into opportunities, manage and minimise risks, and establish a sound rationale from which to enhance reputations.

The strength of the media lies in its ability to present news and views in a manner that will create the maximum impact on readers, listeners and viewers. The media has more frequently been effective in destroying corporate reputations rather than building them. But by keeping the channels of communications open and approaching the media sensitively, organisations can prevent (or minimise) the development of unfavourable attitudes towards a business. Media relations is one of the principal techniques for keeping the critical audiences informed. It involves basically two primary responsibilities - first, to initiate media coverage and second, to supply information on demand to the media. It includes periodically evaluating the level and quality of media interface required recognising news, drafting messages, translations, if necessary distributing press releases, photographs and other feature material, to the most appropriate media tracking media to seek opportunities for media coverage arranging interviews, suggesting programme and story ideas, and organising media events press monitoring and compiling press cutting books being a credible source of information about the organisation responding quickly and accurately to media enquiries.

Corporate social responsibility is imminent to all organisations today in order to ensure support and understanding of the host communities in which they operate.

we offers specialised advice on cost effective, sustainable community relations in keeping with the requirements of the community and resources available to the organisation. We work together with leading development organisations to identify need-based projects.

Some communication activities - particularly sponsorships, event marketing, and loyalty programs work in a similar manner to advertising to increase brand recall.

Essentially, the three main questions in an Integrated Marketing Communications strategy are selection integration, positioning integration, and customer timeline integration. Public relations assists the marketing team suggest & isolate appropriate opportunities.

we provides marketing communications advice on brand launches, market education, customer & dealer relations, sales promotions and sponsorships.

Organisational communication is the process through which organisations share information, build commitment, and manage change. Creating and sustaining focussed commitment from members of an organisation is a challenge in today's dynamic environment. This involves working closely with organisation leaders to design broad-based communication strategies that can make a difference in organisational performance by generating commitment and ensuring that employees have the information to achieve specific business goals.

Motif PR assists the human resource function of an organisation to ensure that communication with employees is planned and correctly managed to achieve enhanced motivation and performance in good times and bad.

For the individual, Lifestyle is a term that embraces what they do when they work, rest and play. 'Lifestyle' is a difference in attitude. It is how leisure time and money is spent. It is trends and styles. And while its values remain constant, it is continually evolving. In simplest terms, FMCG is all about instant coffee. 'Lifestyle' is café society.

It represents a vast variety of industries, products and services that operate within niche markets. Motif PR expertise for Luxury Lifestyle PR lies in developing communication strategies that highlight the unique qualities of our clients and using a creative mix of editorial, promotional and marketing activities to tap into these niche markets. Motif PR prides itself on being a place where creative ideas, strategic thinking and skillful execution come together to produce powerful results for our clients with the primary aim and objective of championing the brand in India,assist in its development and its the national expansion.

Creative Ideas. Skillful Execution. Powerful Results

Media training would:

• Reinforce the message that the media offers real opportunities.
• Help your spokespeople understand how to get the most out of these opportunities.
• Equip the trainees with techniques to enhance their interview performance.
• Share best practice between the spokespeople.
• Develop confidence through practice in a safe training environment.

Why media training from mmotif PR :

Motif offers experienced trainers with the requisite capabilities in communications consultancy. This means that participants benefit from:
• Interview techniques ranging from simple to advanced, feedback on WHAT they say as well as how they deliver their answers.
• Advice on how to bring interviews to life and add credibility.
• Insight into what TODAY’s journalist needs and wants - and why.
• Examples of good and bad interview practice to bring the theory to life and illustrate the techniques.
• Confidence that they CAN control a media interview.

How we work?

The programme is tailored to the needs of the organisation commissioning the course and the individual participants. This means that we undertake thorough preparation before delivering the course.

Who will Benefit?

CEOs and other senior members that interface with the media from time to time - anyone who has to understand the media, face the media, or help others do the same. Anyone involved in issues or crisis management.

We do not offer off-the-shelf courses. All our programmes are tailored to your specific needs.

MANAGEMENT

Changes in public opinion, accidents, new regulations, news  & tough questions all affect how organizations communicate, dictating a need to demonstrate and communicate its strength to the public by emphasizing research, innovation and technology.

Although a fairly recent phenomenon in the field of public relations, communication with various environment groups, consumer activists and media, is becoming by far one of the most crucial and sensitive areas of concern for companies today.

The team at mmotif PR has some invaluable experience and insight in this area having advised and coordinated worst-case scenarios facing client organizations across a wide spectrum of businesses. This necessitates the need to develop the organisation's personality through both verbal and non-verbal communication and revitalize alliances with community.



Media relations services

Developing and maintaining contacts with the print/electronic media.
Identifying the appropriate media for communication.
Arranging Press Conferences.
Generating and disseminating press releases on corporate developments.
Arranging interviews and feature stories with relevant media .
Developing spokes people for organizations.
Briefing foreign representatives on media scenario of the country.
Preparing detailed media monitoring reports with various inputs including industry information.

 Online Help &Support
email:mmotif95@yahoo.co.in
Call for support :+919322952424/9892452424
https://www.facebook.com/thinkdesigncommunicate

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