Aberrant India Events & Marketing has announced the Fashion 20-20 to attempt the Guinness World Records for the longest marathon fashion catwalk in the world to be held in Mumbai. This is a non-stop fashion show with a difference where 20 designers will showcase their range of clothes on 300 male/female upcoming and professional models.
This attempt at the Guinness World Records guidelines allows for amateurs to take part in this attempt but they must behave like professionals. This event will have a corporate social responsibility, as it will contribute to one of the Indian NGO, which promotes Child Education & Welfare.
Fashion20-20 is a one time fashion event, which will showcase collections by upcoming and professional designers in a non-stop fashion show during the course of a single day nearly 10hours. This will be a unique platform in the whole fashion industry and every participant will be a part of the Guinness World Records.
The current record that the organisers aim to break is: The longest catwalk marathon lasted for 10 hours as part of the More magazine fashion awards 2005 (UK) at the Commonwealth Club, London, UK on 4 February 2005.
Guinness World Records adjudicators will attend the event to ensure that the record is carried out according to the guidelines provided. After the event, should it be successful, the representative will present a Guinness World Records certificate recognizing the achievement by immediately announcing that a new GWR has been established.
This sounds like so much fun and what better than to do it for a good cause! :)
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