Bulthaup is opening its new state-of-the-art showroom in the national capital in the coming week. Bulthaup, the international brand with a German lineage, is renowned worldwide for its finest architecture of living spaces. They have a unique offering of products exclusively for the affluent clients.
Motif Advertising, an established communication and event management house is handling the account. They are handling the complete end-to-end event management involving sending personalized invites to the niche target audience, creating a buzz around the event, the ambience and the activities on the event day.
On the invitees are the whos-who of the celebrity world including top architects, renowned and established builders, businessmen, top managers from the entertainment and glamour world. The event day attempts to engage its exclusive clientele to experience the top-notch Bulthaup kitchen & living space with Sub-Zero/Wolf collection of uncompromising appliances in Live demonstration by one of the leading chefs in India.
Bulthaup came to Motif purely on the basis of the body of work that Motif has done over the years especially the niche services such as Bulthaup’s. With 2 showrooms on the floor, investment of approximately $5 million and plans to expand it to other cities such as Hyderabad, Pune and Bangalore, Motif is planning out the strategies to make Bulthaup an epitome of luxury and excellence in the filed of living spaces in India. Motif is making sure that the first-mover advantage of Bulthaup is built to take the brand forward.
With the launch of the new store, acting as a firm foundation, Motif proves to Bulthaup of its impeccable credentials and Motif gets a chance to understand the brand in its culture. Motif is looking at a long term relationship with Bulthaup as Motif’s experience and Bulthaup’s excellence acts as complementary to each other.
http://www.eventfaqs.com/eventfaqs/wcms/en/home/news/Motif-manages-launch-of-Bultha-1297252441555.html
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